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innovate with confidence

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build the right solution

validate 6 mo – 2 years faster 

find your design's magic moment

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save 6mos-2yrs

faster to market / runway savings

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2 months

idea to solution, part-time
concurrent with other responsibilities

70% confidence
with no design/dev

prototype thinking can be done by product/business
without needing expensive specialists

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80% teams

continue using prototype thinking  &
user testing on their own 2 years later

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Carol Dzingai
Innovation Lead, 
US Cellular

“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.
 

This literally saved our team literally hundreds of thousands of dollars and time (development, consumer insights, procurement, etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.”

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get the handout

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how prototype thinking works
and why it matters

we will never share your email or spam you

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