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save 6mos-2yrs
faster to market / runway savings
2 months
idea to solution, part-time
concurrent with other responsibilities
70% confidence
with no design/dev
prototype thinking can be done by product/business
without needing expensive specialists
80% teams
continue using prototype thinking &
user testing on their own 2 years later
about prototype thinking labs
Carol Dzingai
Innovation Lead, US Cellular
“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.
This literally saved our team literally hundreds of thousands of dollars and time (development, consumer insights, procurement, etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.”
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