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zero
to magic

prototype thinking labs magic moment

from brand new idea

to validated design + positioning

in 8 weeks

supporting founders from

save 6mos-2yrs

faster to market / runway savings

prototype thinking labs save runway time

prototype thinking labs magic moment box

2 months

idea to solution, part-time
concurrent with other responsibilities

70% confidence
with no design/dev

prototype thinking can be done by product/business
without needing expensive specialists

prototype thinking labs no devs required

prototype thinking labs user testing

80% teams

continue using prototype thinking &
user testing on their own 2 years later

deep customer
iteration

get users excited to talk to you

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about prototype thinking labs

prototype thinking labs page

Michael Konig
Head of Design, Bang & Olufsen

"At B&O, we had two strong categories, but the market was shifting fast, and we had no answer.

Inside B&O, three “perfect” strategies emerged with strong business logic & great design principles. So we debated. For months. No decision. No progress. Then we worked with Prototype Thinking Labs.

At the end, something new emerged. Not A, not B, not C. But a better D. We walked out with a clear category strategy, 5 product briefs & cross-functional alignment. All 5 products shipped. Together they became B&O’s most important category. Our big lesson? Debates don’t solve product strategy. Prototyping does."

prototype thinking labs group workshop

prototype thinking page

get the handout

prototype thinking labs workshop

how prototype thinking works
and why it matters

prototype thinking labs page

check out our
free resources on substack

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