case studies
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TESTIMONIALS
“This training blew my mind. Blew my mind. Everyone on my team needs to learn this.”
Johnny Blackfield Innovation Hub Manager
Deloitte
“PTL got us to a really usable thing that let our program move forward with and achieve its goals much faster than I could have imagined doing it by any other means. I don't know how long it would have taken us to even get started, much less to actually produce something.
But I wouldn't even express it in terms of money saved or time saved. It's more important than that: it's that, moving this quickly that lets you achieve things that simply otherwise would probably fail because you simply didn't seize the opportunity quickly enough.
The fact that we were able to produce it so rapidly and get going allowed the project to maintain momentum and the interest of our stakeholders, which kept the program alive.”
Alec Shuldiner, Product Director of AI
Autodesk
“I always tell people that the single best piece of startup advice someone gave us was that you need to do Prototype Thinking before building anything…
Now we’re seeing our competitors all building the wrong thing, but our product alone reflects the much deeper root of the problem. Without you, we would have something today that isn’t the real problem.”
Luiza Bet, CEO
Kuri Saude
“To me, what stands out is the amount of time we went from essentially having a hypothetical idea, to having that level of certainty.
We benchmarked against AWS who built something similar; it took them 18 months. We’ve accomplished it in about 6 months.
That’s the value here — we had quick, insightful, measurable discussions that validated what we thought we wanted to do — or disproved it — and let us then move ahead onto the next thing to be figured out.
And there’s no chance, using our traditional way of working, that we would have had that as quickly as we had this time around.
Matt Olson, Senior Manager of Revenue Operations
Autodesk
“Immediately after training, I was able to use this approach to quickly and cheaply get a real reaction from consumers on a key strategic product enhancement that leadership loved, but customers ended up hating.
This literally saved our team literally hundreds of thousands of dollars and time (development, consumer insights, procurement, etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.”
Carol Dzingai, Innovation Lead
US Cellular
“This was a completely different, superior way to get to the right product for users - and much less expensive in the long run than iterating with real software. We have since structured our organization to do this for everything we build.”
Greg Clary, CEO
Mi-Corporation
“Prototype Thinking Labs has moved the entire Bang & Olufsen company to work in new ways. It has greatly helped our speed, innovation and involving users early on.
Our leadership is totally bought in. We have started to run a Sprint for every new project we do. At this point we are overbooked on Sprints, I have to get more people to lead them.
The new speakers we worked on in our first Sprint together are in stores now starting last month, and we got a writeup in Fast Company.”
Michael Konig, Head of Design & Design Research
Bang & Olufsen
“My team was able to accelerate the delivery of a manager resource center by months using the rapid prototyping method we learned from PTL. When it comes to user testing, it’s a life-changing tool for anyone’s toolbox!”
Pam Induni, Senior Manager
Autodesk
“Stakeholder-wise, it was an even bigger impact. It won over stakeholders in a way we could never achieve. It was fantastically successful in building support.
Before, these were the people in the org who didn't take the innovation team seriously, they thought we were just, 'playing around and doing fake things’ — that’s a real quote from one of the senior guys.
Coming to the sprint convinced them otherwise, and they became evangelists of us. We got funding for several more years. Today, what we built is still alive up there on kp.org.”
Chris Browning, Experience Design Strategist
Kaiser Permanente
“Students were referencing Prototype Thinking throughout the semester and applying them to their startups. They posted their prototypes on Slack in our community channel. As far as events go, our workshop was one of the highlights of our department/year.”
Martyna
UCLA Anderson School of Entrepreneurship