jan 2025 10-week program
PROTOTYPE
THINKING
SPRINT COHORT
solve your business
create a magic moment
build your vision correctly
The Prototype Thinking Sprint is our end-to-end complete process for taking a founder team:​
→ from early vision
→ to having a clearly designed right-answer solution
→ at 70% validation / product market fit
→ 4-12 months faster than using lean startup methodology
Know you have the right answers with this systematic, data-driven, user-centric toolkit.
Answer the big, existential uncertainties about your project before investing down the wrong path:
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Do people even want this?
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We have a broad idea, but it could go 17 different ways; which direction is the right one?
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What is the heart of the solution that users will love and come back to again and again?
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We have a vision for the final ecosystem, but what’s the right first step?
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What does the solution literally look like?
how it works
THE PROGRAM
sprint process - 3 cycles of rapid iteration
map the solution space and hone in on the right answer through lightweight experiments optimized to test only for the greatest risk and pivot quickly.
jan 21 - april 1
WHAT YOU GET
introductory pricing
$4000 per team of up to 2 founders​
*introductory workshop applies towards price
training & resources
small groups
maximum of 5-8 teams per cohort
custom in-person weekly instructions & full toolkit
ongoing discussion, Q&A, support, & community on Circle
lifetime access to prototype thinking tools & templates
10-week cohort schedule
PROGRAM AGENDA
each week: 2 hr group session + 3-5 hrs of work on your business
downtime work simply replaces tasks you would already be doing with the PT approach
#1: priorities & user recruitment
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identify your biggest existential questions
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create an experiment roadmap
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make a user recruitment plan
on your own
use the script toolkit to recruit users
#4: run user tests
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user testing scripts & structure
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how to get accurate results from users
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user relationship management
on your own
test with 4-6 people
#2&3: how to prototype & test
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how to build prototypes & experiments
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how to run dynamic user tests
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example prototypes and tests
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feedback on your prototypes
on your own
create your prototypes
#5: synthesize & pivot
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how to understand your data
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how to pivot
on your own
analyze your results
#6-8: cycles 2 & 3
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the most important cycle is cycle 2!
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ideate from data
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find the magic moment
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pivoting & iteration feedback
on your own
build new prototypes, run new tests
#9-10: closeout
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outcome: PR-FAQ
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moving on to UI & quant experiments
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journey & reflections
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buffer session/ additional q&a
on your own
detail your mvp
past clients
TESTIMONIALS
Prototype Thinking is life changing. This was PHENOMENAL. I have been teaching entrepreneurship for decades and have never thought to do it like this.
Pam Induni, Program Director
Sutardja Center for Entrepreneurship and Technology
UC Berkeley
“This training blew my mind. Blew my mind. Everyone on my team needs to learn this.”
Johnny Blackfield Innovation Hub Manager
Deloitte
This literally saved our team literally hundreds of thousands of dollars and time (development, consumer insights, procurement, etc.) pursuing the wrong idea. It allowed us to quickly pivot on the fly and test a radically different unique solution that consumers loved.
Carol Dzingai, Innovation Lead
US Cellular
“This was a completely different, superior way to get to the right product for users - and much less expensive in the long run than iterating with real software. We have since structured our organization to do this for everything we build.”
Greg Clary, CEO
Mi-Corporation
This workshop had sharpest value prop I’ve ever, EVER seen... wow. I know so many founders who raised a million dollars and then went bankrupt, and they really, really should have taken this workshop.
Victoria Hu, CEO
Twine
We've been working on this for months. J understood so much of our business immediately in 20 minutes.
John Vincent, CEO
BTFL
I always tell people that the single best piece of startup advice someone gave us was that you need to do Prototype Thinking before building anything… Now we’re seeing our competitors all building the wrong thing, but our product alone reflects the much deeper root of the problem. Without you, we would have something today that isn’t the real problem.
Luiza Bet, CEO
Kuri Saude
EVERY STARTUP ON THE PLANET NEEDS THIS.
Frances Tang, CEO
Awkward Essentials
